Audi – Robot

Robot, the new spot by Nacho Gayán for Audi & DDB.

It tells the story of a little tin robot that envies the capabilities of a much more advanced model and a toy car that feels the same way watching  the new A4. As the claim says, we all look up on someone.

The soundtrack features a nice cover of the song If I Only Had a Heart, the song sung by the tin-man in The Wizard of Oz.

..and the Making Of

Title: ‘Robot’
Director: Nacho Gayan
Agency: DDB
Brand: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia y Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa y Alejandro Arriagada
Agency Producer: Vicky Moñino
Production company: Agosto
Executive Producer: Rafa Montilla
Producer: Toni Moreno
Operator/Editor: Jan Velicky/Fabrizio Rossetti
3D Robot/tin Robot: Big Lazy Robot/Asylum SFX
Postproduction: Infinia
Music: BSO
Cover/Original song: Dani Espinet y Toni Sagi (Chupi)/’If I Only Had a Heart’


One thought on “Audi – Robot

  1. Pingback: Audi Sells Cars By Appealing to Our Empathy with Robots (video) | Singularity Hub

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