It tells the story of a little tin robot that envies the capabilities of a much more advanced model and a toy car that feels the same way watching  the new A4. As the claim says, we all look up on someone.

The soundtrack features a nice cover of the song If I Only Had a Heart, the song sung by the tin-man in The Wizard of Oz.

..and the Making Of

A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or just about watching the new Golf and not being its owner.

Director Pep Bosch films a surrealistic ad so we can learn not only that there are many more phobias than we thought, but also a new one has been discovered. The research was done on behalf of DDB Barcelona agency.

Title: Phobias
Brand: Volkswagen Golf
Direction: Pep Bosch
Agency: DDB Barcelona
Creative Directors: Jose Maria Roca de Viñals / Juan Ramón Alfaro
Art Director: Eduard Cubel
Copy: Jaume Rufach
Agency Producer: Vicky Moñino
Production Company: Agosto
Producer: Julia Carrasco
DoP: Manel Ruiz
Postproduction Supervisor: Daniela Borges
Postproduction: Infinia
Music: BSO

T-Mo-T

Furthermore, the spot Coin directed by Hugo Menduiña for Volkswagen, with creativity from DDB Barcelona agency was selected for the shortlist of film category.

Under the claim “Happiness is home generated”, this campaign for Gas Natural Fenosa, the main gas and electricity company of Spain highlights values such as optimism, proximity and confort.

The creativity is signed by the Contrapunto Barcelona agency.

Agency: Contrapunto Barcelona
Excecutive creative director: Tomás Oliva
Creative direction: Carlos de Javier y Jofre Biscarri
Art directors: Lucas Jatobá, Iván Domingo y Jesús Navas
Copy: Emma Piquer y Sergi Pros
Agency producer: Mercedes Fernández

Production company: Agosto
Director: Hugo Menduiña
Producer:  Víctor Mata
DoP: Sergi Vilanova
Editing: Dani Arbonés
Postproduction: Infinia

Música:  Josh Rouse – Quiet Town

* GOLD Sun:
Worried Woman / Renault, directed by Belén Gayán for Publicis.

* SILVER Sun:
Piñatas / San Miguel, directed by No-Domain (8 de Agosto) for Publicis.

* BRONZE Sun:
Timoty / Campofrío, directed by Pep Bosch for McCann Erickson.

The five awards included the most important ones: Best Spot, Best Direction, Best Production and Best Photography, all granted to Nacho Gayán’s spot “Sun”, filmed in Argentina for the automotive brand Ford.

Also Pep Bosch’s “Cool” advert for the new Volkswagen Polo got a Best Edition award (more info in El Publicista).

Best Spot of the year

The tagline of the spot means “Feel the music like never before”. Under this concept, we can see all kind of objects that spring from inside these human-like piñatas. Those objects represent the torrent of emotions, feelings and memories that the music can generate. The emotional tone of the campaign developed by agency Publicis continues in the site Sanmiguelprimaverasound.com where the user can find and download different selections of Spotify lists associated with different moods (Happy, electric, nostalgic, etc.).

Likewise, the site offers another playlist with a selection of songs from the artists who will be performing in the festival Primavera Sound. Under the playlist named “Excentric” you can find the song that serves as soundtrack for the ad: “Ambling Alp” by Yeasayer.

There’s also a making of the spot…

Title: Piñatas
Director: No-Domain
Agency: Publicis
Product: San Miguel Primavera Sound
Creative Directors: Marcelo Vergara, Fabio Mazía & Santiago Lucero.
Creative Team: Xavier Sitjar
Agency Producer: Gustavo Samaniego
Production Company: 8 de agosto
Executive Producer: Carolina López Caballero
Producer: Sergi Roda
DoP: Dani Robles
Postproduction: No-Domain
Music: Yeasayer “Ambling Alp”

A new robot joins the  family and displaces the father. In a dark humor twist of the storyline, he will  plot a revenge full of poetic justice: “Revenge is a dish best served cold“, as they say.

Title: Tmoty
Agency: Mccann Erickson Madrid
Client: Campofrío
Client Contacts: Jaime Lobera, Juana Manso & Silvia Álvarez
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Colonnese & Pablo Stricker
Creative Team: Leandro Raposo, Raquel Martínez & Mónica Moro
Executive: Jesús Vázquez
Media Agency: Zenithmedia
Director de producción audiovisual: Luis Felipe Moreno
Director de servicios al cliente: Jesús Martínez Soria
Account manager: Nuria Rosselló

Production Company: Agosto
Director: Pep Bosh
Producer: Julia Carrasco
Postproduction Supervisor: Daniela Borges
Postproduction: El Ranchito
Sound: Infinia

Title: Rock Star
Client: Vodafone
Director: Pep Bosch
Agency: S.C.P.F
Creative team: Joel dalmau, Isa Sánchez
Agency producer:Eva Blasco
Production company: agosto
Producer: Anahí Puig
Posproduction supervisor: Daniela Borges
Posproduction: Infinia