Hugo Menduiña directs this spot for GNF, showing that sometimes the best way to advance is by going backwards.
Under the claim “Happiness is home generated”, this campaign for Gas Natural Fenosa, the main gas and electricity company of Spain highlights values such as optimism, proximity and confort.
The creativity is signed by the Contrapunto Barcelona agency.
Agency: Contrapunto Barcelona
Excecutive creative director: Tomás Oliva
Creative direction: Carlos de Javier y Jofre Biscarri
Art directors: Lucas Jatobá, Iván Domingo y Jesús Navas
Copy: Emma Piquer y Sergi Pros
Agency producer: Mercedes Fernández
Production company: Agosto
Director: Hugo Menduiña
Producer: Víctor Mata
DoP: Sergi Vilanova
Editing: Dani Arbonés
Postproduction: Infinia
Música: Josh Rouse – Quiet Town
